Dr S. Shyam Prasad is a Senior Professor at ISME, an institute accredited by the All India Council for Technical Education (AICTE) and the National Board of Accreditation (NBA) and ranked 34th in Business School rankings by Times of India. He has 42 years of experience (24 years of industrial and 18 years of teaching) and has been teaching, Corporate Strategy, Marketing and Marketing related subjects. He is a dedicated and sincere teacher and researcher with several publications to his credit; one book on advertising and some research papers in journals that are in ABDC list and indexed in Scopus. He has won 1st prize in a case study competition and 4 (four) best paper awards in international conferences. His areas of specialization are Marketing and Corporate Strategy. He is skilled in teaching, designing research, and writing reports. He also guides students on research.
Specialities: Corporate Strategy, Marketing, Marketing Analytics, Services Marketing and Research